Saturday, November 18, 2006

MMOs: To Launch or not to Launch? When, is the Question. @ MMorpgDot have posted an editorial on the timing of MMO launches. With the holiday seasn approaching is it really wise for everyone to launch at the same time?

It is November, holiday time, shopping time. How many MMOs are coming out before the end of the year? Has anyone seen ads for them? Why don't companies plan their game launches to fit into this popular time frame. Is it because of the Wii and PS3? Sure lots of kids and adults will be getting those big items as gifts, as well as games to go with those items. Still, PC gamers have little on the horizon over the next few weeks and it is a prime time for selling games. Not just because of the holidays, but because of the winter season. Most players in the North half of the world are stuck in doors during the months of December, January, and February. There is little to do each night at 5 pm when it gets dark. My feeling on this is to light up those screens!! Get the games in the hands of the players so those dark hours of the winter don't go unused. I know some games are released during the summer and have success in that area too due to the lack of school. Still, people go outside over the summer. Will your player base be strong during those months? I don't think it will be as strong as the winter when players want to stay inside.

Read the full piece here

No comments: