News : Psy's "Gangnam Style"

Pop critics say that the biggest achievement of the song is that it elevated Korea's brand value. "Thanks to 'Gangnam Style,' it's been so easy to promote Korea for the past year," said Sohn Jie-ae, CEO of Arirang TV. "Regardless of whether K-pop is popular or not in some specific region, everyone knows Psy and 'Gangnam Style.' Because he promoted his song while speaking Korean and singing a Korean song, global recognition of Korea has grown significantly," she added. "The song helped spread Korean culture, including the Korean language, quickly around the world," said Kim Seung-soo, a professor at Seoul Institute of the Arts.