SHINee who started the fashion trend of teens is going to do activities as the new faces of Reebok.
Sports Brand Reebok Korea picked SHINee as the 2009 Reebok Model. SHINee has been getting love from fans in the 10's and 20's.
Reebok Korea's Chairman Lee NaYoung said "We are planning to remake the Retro Shoes 'Jam Collection' that was popular in the 80s an 90s. We are going to produce a new style that can appeal to the young generation through SHINee."
Reebok is planning to use a marketing strategy of having the shoes used in everyday life.
SHINee will start the Jam Collection campaign and start activities as the official Reebok Icon. The stars acting as Reebok models right now is Soccer star Henry and Basket Ball player Iverson & Yáo Míng.