Despite the legal case that is involving the three members of TVXQ Jaejoong, Yoochun, and Junsu against SM Entertainment, TVXQ’s popularity in Japan still remains.
TVXQ (known as Tohoshinki in Japan) on September 23th released a digital single in Japan, a CM song entitled “Endlessly Sweet” through Japan music site mu-mo, and the single was simultaneously raising at #1 place in mumo chart and Japan iTunes as the most download song that day. Solo project song by Micky Yoochun and Hero Jaejoong, “Been So Long” was ranked high as well at 4th, reflecting the popularity of Tohoshinki.
One official from SM Entertainment stated, “DBSK has become Japan’s candy “Pinky” advertising model for this current season and “Endlessly Sweet” is the song that is used as the ad’s background music. The digital single was released on the 23th in Japan.”