Korean talenthouse Play Cube Entertainment signed a deal on strategic alliance with global record company Universal Music Group on Monday, opening the path for their singers such as 4minute and B2ST to expand their singing careers internationally.
"I am convinced that this strategic alliance will bring a new beginning for the Korean music industry," Hong Seung-Seong, President of Play Cube was quoted as saying. "We expect our artists to successfully make their overseas debut through our cooperation with Universal Music."
Max Hole, President of Universal Music Group International, explained that the new alliance will enable Universal to license and globally distribute Korean pop music by Play Cube's artists, strengthen its standing in the local music market and serve as a bridge to Asian and other international markets.
Play Cube Entertainment was founded by two former executives at JYP Entertainment who oversaw the careers of global entertainer Rain and pop group Wonder Girls. The agency currently manages several K-pop artists including girl band 4minute and idol group B2ST.
Universal Music, which is part of the global media communications group Vivendi, is an international record label with direct-investment branches and licensing companies in 77 countries.
Play Cube and Universal are planning to release a special package album "For Muzik" by girl group 4minute. It will be simultaneously released in eight Asian countries this month.