Reporters contacted ATV's Production Vice President (Cheng Wai Keung) to clarify the news, he expressed: "Correct. We have already signed the contract, in the next few days we will be having meetings on the ceremony production. (Has the guests been decided yet?) We will invite a group of HK stars and Taiwanese artists Lin Zhi Ling and Da S. Da S will definitely help out. For HK, we really hope to invite movie stars like Chow Yun Fat and Cherie Chung to be the award presenters."
It is known that Hong Kong Film Awards will hold a press conference on February 9th to announce the finalists and the change of broadcast stations news. Qualifying finalists only include movies that released between January 1, 2009 - December 31, 2009. Last year's Shaw Brother/TVB film
TVB Executive (Ho Lai Cheung) expressed: "This year a change in broadcast rights, I know ATV's price offer is attractive, it is not a bad thing that each television station can take turns broadcasting."
Actually in 2007, TVB lost the broadcast right for Hong Kong Film Awards before. It was said that back then, the HK Film Awards Chairman felt that TVB's price offer was not as good as i-Cable's offer, so they gave i-Cable the broadcast right. Since TVB had enough viewers supporting them, perhaps HK Film Awards held a poll or meeting and finally decided to let TVB broadcast in the end.