User Flow Diagrams
Now that you know exactly the type of people that the site will accommodate, the next step is to think through several real-life scenarios for them.
For instance, how will someone like Ash find the site? This is a more of a marketing question, but it has an impact on design. If they click on an embedded link from YouTube, there is an opportunity to take them to a specially designed landing page that speaks to their lifestyle and culture. So, in addition to normal product category landing pages like one for “Mountain bikes” there might also be lifestyle landing pages like the several variations shown in this diagram. Depending on where the users come from, or how they self-segment themselves, they will be routed to a variation of a lifestyle landing page populated with appropriate content.
The other thing to think of is what sort of tasks do you anticipate users will want to accomplish on the site.
What is Ash looking for on the site?
Is he looking for cool videos that happen to feature the company’s products?
Is he looking for product recommendations? What steps would he go through to accomplish these goals? How can you as a designer map out his paths to account for all these steps?
These paths once illustrated are called “user flow diagrams”.
Next - Web Design Information Architecture - Part 3
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