She said that she likes the Chinese designs that cannot be bought overseas and with fewer people wearing them now, it makes it even more unusual. Since winning her TVB Aniversary award for Best Supporting Actress, Fala Chen (陳法拉) has seen her popularity soar and in her latest advertising contract, she has been selected by gold and jewellery giants Chow Tai Fook (周大福) to front their 2008 advertising campaign. The sponsors were captivated by her pure and elegant image and during the photoshoot, she modelled over a hundred different designs across 20 image styles, eminating the most beautiful and attractive aura. Fala Chen (陳法拉) attended as a guest model, showing off beautiful items worth a total of HK$33 million.
Asked if she would be buying herself some items, Fala said that she has always bought her own jewellery and once spent several tens of thousands of dollars on a diamond necklace.
"I see it as an investment!" she laughed.