On 22nd August, Wonder Girls released the music video for “This Time” which surprised many fans and created a lot of buzz. “This Time” is a song that garnered a lot of love along with the title track off their mini-album “So Hot.”
“This Time” MV begins with the Wonder Girls’ members in their everyday life and the storyline progresses when Sohee reads a book titled “This Time.” Actor Shin Dong Wook, who has a strong fanbase because of his great acting skills and looks, plays a designer who falls in love with a mannequin, played by newbie actress Kim Yun Ah, and as a result the love story becomes very complicated.
Another reason why the music video is creating so much buzz is because the winning contestant from last year’s “UCC music video contest for ‘Breaking up in the daylight’’ was the one who produced the music video.
A JYPE representative stated, “On December 2007 we held a contest called ‘The Breaking up in daylight music video challenge,’ where the winner got an award and was given the chance to produce an all-expense paid music video for one of the artist signed under JYPE.” The rep also stated “The contestant who grabbed our attention was Kim Eui Yun who eventually won the contest and was invited to produce the music video for ‘This Time,’ which is thought of as Wonder Girls second title track after ‘So Hot.’ The production team spent three months shooting the music video before it was released today.
The music video was co-produced by director Kim Kwang Eun who stated, “The music video is about the Wonder Girls’ members reading a book titled ‘This Time,’ a complicated love story between a designer and a mannequin.” He explained, “This Time’ is a bright ballad song, so we decided to reflect the mood of the song by using only soft colors in the video. To enhance the composition of the video we used a unique technique called “rotoscoping.”
Contest winner Kim Eui Yun stated, “I’m still an amateur but I want to thank JYPE for giving me the chance to debut as a music video director and making my dreams come true.” Their co-produced music video for Wonder Girls “This Time” was revealed through GomTv last Friday midnight.