Go back - Website Search Engine Optimization - Part 4
Search Engine Marketing
So far we’ve discussed ways to naturally boost your site’s visibility to search engines using good optimization strategies. To complement these efforts, you may also consider purchasing keywords and phrases. If you use Google Analytics, a free website performance monitoring solution, you can see what keywords people enter when they see and click on your site link.
In above, I can see that aside from my name, “catalina orchid” is the top result. This not only tells me which words to incorporate the throughout my pages, but also which words I should consider purchasing in a Google ad campaign (at adwords.google.com).
Read Back - Website Search Engine Optimization - Part 1